Image 1: Faster response times result in better SEO and user experiences, which drives loyalty, market share and revenue. Checking your website performance is easier than you think; you can do it yourself for free.

How to easily test your website performance

Google will help you improve your website

Everybody wants their website to look great and they spend most of their time and money on the design, logo and text. For a new business this is nearly always the wrong approach.

We a contacted by to many businesses that have a good looking website but are not getting many visitors. They wonder what the problem is.

A website speed rating and health check

Many people are unaware that there are simple ways to test how well website performance. One of the best ways to test your website is to get Google to do it for you. Google provides a completely free online website testing tool. Website designers will rarely tell you about this ;-)

To use the Google tool to test your website, simply enter your website address (URL) in the box below and click on the 'Show Google Rating' button. The test will take between 5 and 15 seconds and you will see a scores between 0 and 100. In the remainder of this article we will try any priovide a simplified understanding of the score..

Enter your website domain or URL, click Show Google insights and you will be taken to Google's PageSpeed insights

Image 2: The Google page speed tool will provide every website with 4 mobile scores as shown above.,

What does the Google PageSpeed score mean?

For most small-to-medium websites the section Discover what your real users are experiencing will not show results, so we will focus on the section that says Diagnose performance issues (see Image 2). Here you will see 4 scores.

Besides the scores, Google provides more information on what problems might exist on your website. The recommendations are technical and may be difficult to fully understand. Don't worry, the scores are all you need to get started.

You will have a scores for the mobile and desktop performance of your website. Following Googles mobile first strategy, the mobile figures are more important than the desktop figure, so we will focus on those.

Of the 4 scores, the performance score the main focus, but In general terms, this is what the scores mean:

  • Above 90 - This is an excellent score, your website is probably amongst the top performing websites in the world. Nice!
  • Between 80 and 90 - This is still a great score. There might be some things you can do to further improve your website, but you are already doing the right things, there is nothing that Google says you "Should Fix".
  • Between 50 and 80 - You have some problems on your website that should be analysed in more depth. Fixing these problems will give a significant boost to your website performance and get you more visitors. However, if these problems are a compromise on essential features against performance, there might be valid reasons to leave the website as it is in order to support the features.
  • Between 25 and 50 - There is no nice way to put this, your website is bad. If this website is just a hobby site, then maybe you should not worry. If this website represents your business, then you need to get it fixed.
  • Below 25 - Websites rarely score so low, but we did once see one that actually scored 0 (zero). We'd be surprised if your website was this bad, but if it is you need urgent help.

Note: Google's page speed is not the only free website testing tool that we recommend, you can also get free detailed performance information from

What does Google say about page speed results?

In the past Google had recommended that you ask your website developer to make a contractual commitment to a high page speed score. Currently Google only provides only technical documentation on the page speed results. Unfortunately, the Google documentation is not easy for the beginner to understand. .

An anecdote about Bing search

We cannot validate this story, but we were told that in 2013 that Microsoft made a significant change to their Bing search engine. Apparently Bing realised that by presenting the better performing websites higher up in the mobile search results it gave the user a superior experience because they thus tended to click on website links they which displayed quickly.

This led to the impression that Bing was faster than Google for search and Bing gaining significant market share in the USA. Google had already announced back in 2010 that page speed performance would effect search rankings, but were forced counter the Bing strategy and this resulted in an even bigger push for high-performance websites.

What your website performance means to your business

The top search engines (ie. Google, Bing) have stated that the performance of your website will improve it's ranking (see side bar). If your competitor has a website that is faster than yours, then all other things being equal, they will rank higher than you and get more visitors. Your website content is certainly more important than just performance, but you are wasting your time making your website beautiful if you ignore the performance

It's clear that website performance improves your search engine optimization (SEO), but there are other ways that it can increase traffic to your website.

Some studies suggest that most mobile visitors will not wait more than 7 seconds for your website to load. At Business Landing, we are more patient than that, but we certainly see that slow loading mobile websites have a huge effect on your visitors. If you are getting a low score in the Google test above, then you probably have a slow loading website and are losing visitors. As mobile usage increases this problem will only grow.

Get a full analysis of your website

Want to know more? You can leave a comment at the bottom of this page if you have a question, or click on the link below to receive your free website analysis.

Request an analysis of your website by clicking here

Client Case Study

Client A had an expensive but great looking website of which he was rather proud. “My business contacts gave me great feedback!”. After a few months, the problems became apparent … “After all that cash spent, no new inquiries were being generated, and website visits were nearly zero.”

We investigated and showed him the poor performance but he was skeptical of the analysis results. From his PC browser, the performance appeared to be good (because the browser had cached his website). Only after viewing the site on another PC with no cached content did he realise that the PageSpeed part of our analysis was indeed correct. It was taking 50 seconds for mobile users to load his home page.

Business Landing re-built the website and the home page now scores 97/100. A sample search query shows that his website has moved from page 8 to page 4 already, and we expect further improvement. The visitor count is also starting to increase.

Note: This article was updated on 31st Oct 2023